Natural Gas Incentive Sales Widgets Shows Household-specific Cost Reductions Associated with Natural Gas Fuel Switching

Natural Gas Incentive Sales Widgets, easily installed as a button on your Web site, will Develop estimates of the user's current electric water heating operating costs based on a few household details Provide estimates of energy operating cost savings from switching to natural gas appliances with tables and graphs Provide dollars and cents cost savings annually after including gas company incentive payments with tables and charts Send you an email with data and results for each user session (providing user contact information requires user consent) Expand your Web traffic, increase fuel-switching sales and reduce customer acquisition costs These AI-powered applications use just a few household/dwelling unit or business to estimate energy use and emissions for any dwelling unit/commercial business in the US. The apps also provide peer cost and emissions comparisons and present information on savings available with energy efficiency improvement targets. The apps apply an AI k-nearest neighbor (KNN) analysis along with regression refinements where dwelling units or businesses from master databases are identified as belonging in the user’s “neighborhood” with a weighted distance measure that includes household/dwelling unit or business characteristics. Energy use and emissions from the nearest neighbors provide the basis for estimating the App user’s energy use and emissions. The master database includes energy use and emissions for more than 7 millions of households and businesses across the US. Natural Gas Incentive Sales Widget benefits are described in more detail below:

		Drive Customers to your Web site with a Free Evaluation of Energy Cost Savings Available With Gas Company Incentive Programs
Most households are unaware of cost savings that can be achieved by taking advantage of gas company fuel-switching incentive payments. How to break through with this message? Financial firms have used mortgage payment widgets for years to attract new Web traffic and to engage potential clients by providing easy answers to the question “how much can I save on my mortgage payments if I refinance now.” MAISY Widgets now provide this same benefit to energy service and technology providers by answering the following questions: "How much does my electric water heating (or other appliance) cost now ?" "How much will I save in energy costs if I switch to a gas water heater (or other appliance) and how much will it cost me to switch? After clicking on the Widget button (or link) on your Web site, visitors will seamlessly be ushered through a short list of questions and then be shown an estimate of current electric appliance costs, fuel-switching cost savings in dollars and cents, financial and sustainability impacts with a return to your Web site for follow-up. Email and US mail advertisements, press releases and other Web-focused promotional activities highlighting this free benefit can substantially increase your Web traffic.

		Engage Web Visitors With Real-World Cost-Savings Customized for Each Visitor
Most natural gas company sites attempt to motivate customers to switch to natural gas appliances with a table of incentive payments for each appliance. These statements don’t often motivate Web visitors to actually engage and follow up with actions that lead to switching fuel for these appliances. The MAISY Natural Gas Incentive Sales Widget overcomes this lack of motivation and engagement by providing estimates of: Individual customer electric water heating (or other appliance cost) based on a few household data items, and Monthly, annual and ten year savings associated with the gas company's fuel switching program The online pitch then transitions from: "You get a $600 payment if you switch to a natural gas water heater" to: “You are currently spending approximately $425 each year for water heating. If you switch to a natural gas water heater your annual water heating energy cost will be $125, saving $300 each year or $1,500 over five years or $3,000 over ten years. The gas company will provide an upfront incentive payment of $600 which will cover most of the installation cost. You can take advantage of this program by letting The ABC MEP firm will handle all the paperwork required to receive your utility rebate so you can immediately begin receiving savings on your monthly energy bills. In addition, your hot water will recover 5 times faster and will be available even during power outages." ----- A pitch much more likely to engage the online customer.

		Reduce Customer Acquisition Costs With a Sales Campaign, Filtering and Analytics
Installing the MAISY Energy Widget on your Web site will immediately engage and connect you with customers who otherwise would have left your site without seriously considering your services – thanks to actual dollar cost-savings associated with swithing to a gas appliance. While this increase in contacts will reduce customer acquisition costs, an active sales campaign advertising free natural gas incentive cost evaluations can significantly increase your Web traffic, customer engagement and sales conversions. Examples include email notices, notices on your US mail flyers, press releases targeted to newspapers and associations in your market area, presentations at local/regional associations and so on. Free MAISY natural gas incentive cost evaluation campaigns can provide the highest ROI in your sales arsenal significantly lowering your customer acquisition costs.

		Provide Unique Real-Time Email Reports for Each Widget Participant
Each time a visitor engages the Sales Widget, you will be sent an email notification. Vistors can also select an option to providing you with their analytics results and user contact information. This information provides unique market intelligence to evaluate and update your messaging to more effectively address your Web market, to assess the effectiveness of individual sales initiatives, and more.