Energy Cost and Emissions Benchmarking Widgets Increase Web Traffic, Engage Customers and Reduce Acquistion Costs With Easily Implemented Web Popups

Energy Cost & Emissions Benchmarking Widgets, easily installed as a button on your Web site, will Let your Web visitors compare their energy cost and emissions to similar residences/buildings in the same ZIP area and present the results tables and charts In 1 minute, show cost and emissions savings with user-specified target efficiency improvements Send you an email with data and results for each user session Optionally allow the visitor to email a message to you Expand your Web traffic, build brand loyalty and increase sales and/or message reach Work for all US residential and commercial buildings providing accurate results based on the 7+ million record MAISY Utility Customer Databases. Widget benefits are described in more detail below:
		Drive new customers to your Web site with Free Energy Cost & Emissions Benchmarkig Evaluations
Financial firms have used mortgage payment widgets for years to attract new Web traffic and to engage potential customers by providing easy answers to the question “how much can I save on my mortgage payments if I refinance now.” MAISY Energy Cost & Emissions Benchmarking Widgets now provide this same benefit by answering the following questions: "How do my energy costs and greenhouse gas emissions compare to peer residences/buildings in my area?" "How much can I save in energy costs if I improve my ranking to be among the best 10th, 20th, 30th or more percentiles?" "How do these improvements impact my greenhouse gas emissions?" After clicking on the Widget button (or link) on your Web site, visitors will seamlessly be ushered through a short list of questions and then be shown potential cost savings in dollars and cents along with a sustainability impact with a return to your Web site for follow-up. Email and US mail advertisements, press releases and other Web-focused promotional activities highlighting this free benefit can substantially increase your Web traffic.
		Provide Value to Your Web Visitors With Actionable Real-World Personalized Energy Cost & Emissions Benchmarking and Savings Opportunities
Many Web sites attempt to demonstrate the financial and environmental benefits of reducing energy use. Typical motivational pitches include something like the following: “Technology X can reduce your air conditioning costs by as much as 20%” “Our recommissioning services can save between 5 and 20 % of your energy bill and reduce emissions by the same amount” While these statements may be true, they don’t often motivate Web visitors to actually engage and follow up actions. MAISY Energy Widgets overcome this lack of motivation and engagement by: Providing energy cost and emissions benchmarking with peer buildings in the local area with a percentile score, and Quantifying, in dollars and cents and pounds of carbon how much energy costs and emissions can be reduced with a target percentile set by the user For example, a typical Widget result is: “Your building’s annual energy cost of $80,000 is greater than 75 % of similar buildings in your area. If you match the typical median score of 50 %, you can save $32,000 per year or $160,000 over five years and reduce your emissions by 250,000 lbs annually. View some options for achieving these results by clicking here” ----- Information much more likely to engage and benefit the online customer.
		Use a Call to Action at the End of the Widget Presentation to Engage Further With Your Customers
Installing the MAISY Energy Cost and Emissions Widget on your Web site will immediately engage and connect you with customers who otherwise might have left your site. You will have an opportunity to engage further with you visitor on the last page of the Widget. We will customize these pages for your application. Examples include: Hardware/big box store: Present energy efficiency and conservation items that you sell, invite questions HVAC companies: Describe your services, invite a response Energy efficiency companies/consultants: Describe your services, invite a response Financial institutions: Present your home improvement loan options, invite questions Utilities: Promote your programs and invite questions municipalities & other government agencies: Promote your green programs
		Gain Unique Real-Time Intelligence on Your Widget Participants
Each time a visitor engages the Energy Cost and Emissions Benchmarking Widget, you will be sent an email report providing analytics the energy cost/emissions results for that Web visitor. These automated reports do not provide visitor contact information; however, if the last page in the popup provides an option for an email/phone response request, that information will also be provided. This information provides unique, valuable market intelligence to understand the kinds of customers who are engaging with the Widget on your Web site and an opportunity to update your messaging to more effectively address your Web market, to assess the effectiveness of individual sales initiatives, and more.